And by “The Kids”, I mean your search engine optimization (SEO) efforts. They may have good intentions, but they look through the world with PHP eyes and probably don’t have your marketing plan in mind when their working. They may know a ton about SEO, but do they know exactly what SEO is right for your company?

This is normally not my subject matter, but I found this great article on Hubspot that talks about 7 reasons why you can’t trust your webmaster with SEO. All good intentions aside, the web guy more than likely hasn’t looked at your marketing plan, nor has anyone given him specific direction on the subject. With these 7 reasons, you’ll be better equipped to lead him down the correct path.

In an effort to help, if a certain individual I know is reading this (DF), I’m hoping he’ll read the hubspot post because he’s just about breaking every single rule, that is if they’re even doing any SEO at all. So, DF, please call and tell me that you’re ready because time grows short.

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