Apparently, I suck much because I haven’t been by here to update in a very, very long time. I’m sure I’ve lost all my readership by now. If anyone is hanging on, thanks for sticking around. I owe you a beer or something flashy to show your friends. I’ll try to do better, but I can’t promise anything because, well, I suck.

On a completely unrelated note, sometimes in life its good to go back to the beginning and start anew. The first marketing book I ever read on my own volition (in other words, anything that I wasn’t forced to read in college) was Guerrilla Marketing by J. Conrad Levinson. It opened my eyes to the world of marketing beyond what I’d learned in school and it changed the rules for the industry. Without Levinson’s book, there might not be a Seth Godin or John Jantsch, and there definitely wouldn’t be any Dave Conrey Marketing Whizkid (even if he has been noticeably absent).

I hadn’t read the book in several years and since I’ve started doing a bit more freelance work for clients that are bootstrapping their business, I felt a need to read the book that corners that market. The original version came out long before the Internet became widely available, and I was a bit worried the book might not be as up to date, but thankfully Levinson has included new media trends within the pages of the latest version. I’m still working way through it, but it’s just as good if not better than the first time. Sometimes its good to go back to school.

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